A clutch for every occasion!

Stepping out of your house without a clutch is a sin. It is imperative to have a clutch for every occasion be it weddings, parties, college or routine outings. Gone are the days when we used to believe in having a common black clutch for all the occasions! To make it easier for you, we have given below a glimpse of the clutches for every outing.

Marriage:  For Indian weddings, the most preferred colors are shades of red, orange and green. With your fabulous ethnic attire, this floral designed orange clutch which is hand-embroidered and has a unique parrot clasp will act just right for you. During the reception, you can carry the charming Tarusa triangle design clutch with French knot embroidery using suede material in black color. It has an awe-inspiring finishing and can accommodate your essential items in it.
Parties: Did you know even a small accessory can do wonders for your look? Be it birthdays or kitty parties; always step out with a clutch that can get your friends talking about it. Thread work flower embroidery on a black backdrop will look ravishing on your party dresses.

party black

College: A place where you can flaunt the fashionista in you! Get striking Tarusa clutch with geometric print using brocade fabric in gold color. You can team it up with both traditional as well as western outfits.


Casual outings: This could also include going out for dinners with family or friends. Bring something that is a mix of casual and traditional like Tarusa envelope clutch gold and black color band on the flap using silk material in red color.

Tarusa envelope clutch gold and black color band on the flap using silk material in red color.
Festivals: Festivals like Diwali, Dussehra, etc. will require you to visit your relatives & friends. With your magnificent ethnic attire, if there is anything you need, it is this Tarusa patch work inspired clutch using suede material in yellow color.

Tarusa patch work inspired clucth using suede material in yellow color.
So, ditch the common black colored clutch and add a little color to your clutch collection. With more clutches, you will get more reasons to go on outings!

Move over cliché wedding gifts!

Here’s a plot. You are reading a newspaper in your house and the door bell rings. You get a wedding invitation card from a distant relative and the first thing that pops up in your mind is, “what gift should I buy?” But then you heave a sigh of relief when you read this line in the card “No gifts, blessings only”. Yet, you would expect a return gift, won’t you? Don’t be shy; we all expect it.

Here’s the second plot: It’s your beloved daughter’s wedding and you want to do things differently so that the wedding becomes the talk of the town.  This also includes giving unique return gifts to your guests. The dilemma arises when you have to select the return gifts.

We at Tarusa World strive to bridge the gap between the two scenarios by offering you a wide range of exquisitely handcrafted home, lifestyle and fashion accessories. These products are made by artistic Indian craftsmen who have given their soul to every product and filled them with vivid colors.

Move over cliché wedding gifts!

A wedding gift is an opportunity to congratulate the newlywed couple as they begin their new lives. So, gift something meaningful and extremely thoughtful that can add value to their new home. Move over cliché wedding gifts like showpieces, clock, crockery and most importantly cash covers. Here’s a tip to lessen the burden while selecting return gifts for your guests- categorize the guests in terms of friends, close friends, colleagues, relatives, etc. Once done, the father of the bride-to- be can make a budget and work accordingly. You can save your time by visiting our website www.tarusaworld.com and find an array of fine handcrafted products apt for gifting options.  We are also showcased at various offline outlets.

Tarusa Purple silk wine cover with block printed all over floral motif with jaal border        Tarusa Gota Patti Embroidered Aqua silk cushion                                                              Tarusa Red silk potli with all over paisley border with white moti beads and zardozi work

Trust us, a wine cover as a return gift to your colleague or an ethnic handcrafted clutches to your female friends will be cherished for a long time. What could be a better gifting option to your extended ‘new’ family  members than the hand-embroidered cushions, table mats, tea cozies and table runners  that will brighten up their homes? Let them proudly showcase these gifts during the festivals. Thus, let’s break stereotypes this time and get people talking about the wedding.

Value Of Human Artistry

Tarusa World

Tarusa World

I think there are worlds within worlds. And we all live in a world of our own making. Part of it is real, part of it is perception. We go along our own orbits, not realizing but carrying around us a ring that includes some and excludes the other.

But, sometimes, just sometimes some peripheries intersect and our worlds expand. Two different centers collide and the horizon changes. From two sub sets it becomes one universe. Sometimes the effect happens in a second and sometimes it takes years.

The locus of Tarusa was defined many years back. NIFT, A.D. faculty in the initial years was pre-dominantly from NID with a very strong inclination towards the craft sector. To my great fortune I was part of a month long workshop organized by NIFT and Dastakar. (Dastakar is a pioneer organization that has infused life into some of the richest yet dying art forms and craft skills of the country.)

At the workshop I was assigned to work with 2 crafts. One was metal bead making from Orissa and the other was leather craft from a village in Rajasthan. It was a life defining experience but I didn’t know it then.

We did some work, presented it and that was that. A sparkling experience and another area one briefly skims over during any training phase.

After my course got over I moved from Delhi to Mumbai and there began a long struggle to find my feet in the diamond jewellery industry. Being from an accessory design background and Mumbai being a diamond hub I thought it to be the most natural choice. Rootless and without any guidance in an unorganized sector the walk was extremely challenging.

Amidst a fluctuating career graph my pride and joy knew no bounds when I found bits and pieces of my beads jewellery in places like Bombay Stores, Chetna and other premium craft oriented spaces. Of course no one knew that I had been a small part of the process that resulted in the development of those pieces. But, it mattered not. It gave me great pleasure to see those pieces selling for years.

Almost 10 years hence came a call came from NID (National Institute of Design). Mrs. Shimul Vyas, a leading and most respected professor called me to attend a workshop at the Ahmedabad campus. I literally jumped at the opportunity.

Tarusa World

Tarusa World

To my shock and surprise I found the same group of people as I had worked with approximately ten years back. The master craftsman (I am ashamed to admit that I have lost his contact numbers again) and we had a long discussion about the results of what had been done in the previous workshop.

It was not just me he remembered. He could recall quite a few of the people who worked with his group, lest I give the impression that I was the only one doing good work.

Going back to our narrative. You know what he told me ‘ aap kuch waisa hee kar deejiye, humme hazaaron pieces ka order mila tha”. (“Please do something like you did earlier, we got orders for thousands of pieces.”)

I cannot find words to describe that feeling. I cannot thank Shimul enough for making me a part of the workshop. It has been one of my most cherished moments. The kind, where destiny calls you and shows you, where you belong. The kind, that you remember when you shut your eyes, out of sheer disappointment and need a crutch.

I have no shame in confessing that I cried. I don’t know why but I cried. Not once but many times. There were tears of joy, tears of pride and frustration cause I was so completely entrenched in the pursuit of Gold (both literally and figuratively speaking).

They say that the sum total of any life can be compressed into a few moments. And for me this was one. Do not get me wrong… At Tarusa we want to be commercially successful. We want to be a very very known name. We want everything that any organization would want. But we also want to re-find the value of the human artistry.

We want that our legacy finds new expression; little tales that hide in the old local arts is retold. We so want to understand all the layers that make a technique a legacy and make a motif a symbol. Over and above everything else we want that the people we work with are just a bit happier.

Team Tarusa is happy to have taken the first stumbling bumbling baby steps. We are thrilled to be at the intersecting point of these two worlds and hope to become a nodal point that keeps them together.

India The Land Of Prayers

Stoles By Tarusa

Stoles By Tarusa

It matters not if it is the beginning of the day or the end. starting a new log or sitting for a test, whether we receive something or give something, whether we say goodbye or welcome, we pray at the beginning of each event. And if it’s a new venture then the prayer becomes ever more fervent.

So how can it be that we start a new endeavour (Tarusa) without saying our prayers! I would like to do so by sending my respects to all my teachers who loved me and supported me. They built me. Teachers who hated me (and believe me there were enough of those too) and broke me. They built me too. I would like to thank them all because in that making and unmaking, I found my World view.

As I begin a long un-chartered journey with Tarusa this year I will meet a lot of new challenges that will test my learning so far. But one learning that I hope never to let go of and which is the trigger of Tarusa is this:

Compete with self.

This is how it came to me: The first day at NIFT (National Institute of Fashion Technology, Delhi) was a dream come true. Today so many years later the first day is clear as crystal in my head. We went to the class and the first course was “sketching” – My favourite. We were asked to sketch a few compositions, objects etc.

At the end of the day we were graded and I got a good 8/10. There were perhaps 1-2 more persons who were in that bracket and the rest were struggling with a 4, 5 maybe 6. I was enthralled.

Coming from a background of studying the way we did (boards, rankings, percentages, peaking over your shoulder to make sure others are lagging behind etc) it was an achievement that put me in the top bracket at the very beginning.

But, this is not where the lesson lies.

This continued for four weeks and we were graded again, now at the end of the course. I got an 8.5. “Not bad,” I thought to myself. I took a walk around and found that one person had got 9 but the quality of her sketches was still not as good as mine.

Potli By Tarusa

Potli By Tarusa

I was mystified and needless to say peeved. Not being a very people’s person I thought it reeked of favouritism. I marched up to the course coordinator and asked for an explanation.

In his true cryptic style (I realized later) he replied, “You have not progressed much.”

“From what,” I asked in angst.

“From your initial work” he said.

And that is it nub of it.

We can only truly compare to ourselves. We can only endeavor to better ourselves. The only measure can be the distance we cover within ourselves. The ceilings we break and the self created myths we crack. This is the only yardstick with which we can measure our success and our failure.

Fifteen years later as we (Team Tarusa) shape and work on Tarusa we hope to excel and better ourselves. And for this we seek the blessings of all our teachers.